Employee Generated Content
Your employees have ideas, stories, and creativity worth putting out into the world. EGC Campaigns turns that creative potential into content.
Your engineers take pride in what they build. Your sales team collects stories from every call. Your customer success team brings fresh perspectives. It's all potential content, waiting to be published.
EGC Campaigns gives that creativity a path. A campaign brief points employees at what you're looking for. They send in videos, photos, or posts straight to the campaign. You review, approve, and feed the best of it into your content calendar — all in one place, in one flow.
Built for the job — one structured setup that holds the brief, the contributors, the deliverables, and the deadlines. An easy, organized way to run EGC.
Make a campaign visible to the whole company, a specific team, or a handpicked group. Employees see what's open, pick the campaigns they want to be part of, and jump in. The ones who show up are the ones who want to.
The best contributions come from real moments — a customer reaction, a product shipping, a behind-the-scenes detail worth showing. Employees capture them on the spot, the way they'd want to tell the story themselves, and send them straight to the campaign in a few taps.
Every submission, approval, and published post builds a contributor's record inside ContentCrew. The most active employees stand out — in the campaign, across the company, and in marketing's view. From there, recognition is yours to give: a shout-out, a feature in the next campaign, a reward that fits your culture. The people putting in the work get seen for it — and that's what keeps them coming back for the next one.
More range in your content
Sales brings the customer stories. Engineering brings the product depth. Support brings the real conversations. Your marketing becomes the voice of the whole company.
More volume, without more headcount
EGC can double, triple, or 10x the number of people making content without adding a single hire to your team. Marketing stays lean; the output doesn't.
Ideas from every corner of the company
EGC pulls in content directions from every team: sales, product, support, engineering. Marketing picks the strongest, shapes them into campaigns, and turns internal creativity into external impact.
A marketing win, and a culture win
EGC doesn't just produce external content. It builds pride and ownership inside the company. Contributors become advocates. Teams rally around campaigns they helped create. Marketing delivers audience reach and internal culture, from the same workflow.
Start with one EGC campaign. Invite a handful of employees, give them a clear brief, and see what comes back. All in one workflow - briefs to publish.