Is AI content bad for reach? Only when it's generic
Do LinkedIn, TikTok, and Instagram penalize AI posts? What the platforms actually hold back, and why that's good news for teams that keep people in charge.
Blog
Notes from the crew
How we think about planning, creating, and shipping social content.
-
-
A social media checklist to run before you publish
What to check before you post for a client, from sign-off and captions to AI labels, branded content, and originality, as a list you can copy.
-
How YouTube, Instagram, and TikTok count a view
YouTube now counts a view from the first frame. How YouTube, Instagram, and TikTok each define a view, and how to explain it in client reports.
-
What is an agentic workflow in social media?
How an agentic workflow differs from AI tools like ChatGPT, with social media marketing examples, and what it means for your team's work.
-
Which version is the final one?
Your team's work lives in Notion, WhatsApp, Drive, and Metricool at once. Here's what that costs every week, and why it matters more as AI agents arrive.
-
Why we publish a changelog
Every user-visible change to ContentCrew goes on a public page the day it ships. Here is what that gets you.